Saad ManzarDigital Marketing Manager | Brand Strategist | Meta Ads Specialist
Lahore, PakistanContact info
About
Digital Marketing Manager and brand strategist with 2+ years delivering measurable revenue, enrollment, and brand growth across performance marketing and full-stack brand-building. I work where strategy meets execution — building brands from naming and positioning through to creative systems, paid social funnels and the analytics that prove they worked.
Currently leading marketing for four global brands at Alakis Innovations (RootReva, RevaHealth, Regeniq and Petify) across UK, UAE and US markets, with hands-on ownership of Meta Ads Manager, creative testing, landing page conversion, and ASA/MHRA/CAP advertising compliance for regulated health categories. Recent results include 9x ROAS on Meta spend, 1,687 qualified leads and 919K+ campaign reach.
Experience
Digital Marketing Manager / Brand Manager
Alakis Innovations
2024 — Present · Lahore, Pakistan
RootReva · RevaHealth · Regeniq · Petify
- Own end-to-end brand building for four global D2C and healthcare brands across the UK, UAE and US markets.
- Scaled Meta ad accounts to 9x ROAS while generating 1,687 qualified leads and 919K+ campaign reach.
- Lead creative direction, funnel architecture, landing page conversion testing and ASA/MHRA/CAP compliance review.
Social Media Manager & Paid Social Strategist
Lyceum Group (American Lyceum)
2023 — 2024 · Lahore, Pakistan
Education · Enrollment growth
- Ran always-on admissions campaigns that lifted enrollment inquiries across multiple campuses.
- Built content calendars, parent-facing creative and community management workflows.
Social Media Executive & Content Manager
Diginet Global
2022 — 2023
Agency · Multi-client
- Managed organic and paid content for a portfolio of retail and service clients.
- Produced short-form video, static creative and monthly performance reporting.
Earlier Roles
Sociogenic Agency · BeDigital · Time N Space Media
2021 — 2022
Content · Campaign support
- Foundational agency experience across copywriting, design coordination and campaign execution.
Education & Certifications
Superior University, Lahore
Bachelor of Mass Communication
Meta Blueprint Certification
Meta Ads — certified media buying & campaign strategy
View certification